En. Name: CHIA HUI YUTitle: Assistant ProfessoEdu. Background: the Graduate Institute of Technology, Innovation & Intellectual Property Management, National Chengchi University (NCCU)Ext.: 3604Office: 2410Email: crystalyu@scu.edu.twSpecialties: Intellectual Marketing, E-commerce, Social Commerce, Big Data Analysis and ApplicationCourses: Marketing Management, Online Community and Marketing, E-commerce and Digital Economy Curriculum Vitae Publications 繁體中文